Our Story

Experience the difference

As the Medical Director of Vital Plan, an online holistic health and herbal supplement company I cofounded with my daughter, Braden, in 2008, I’ve long been aware of the power of cannabidiol or CBD from hemp. But when I started shopping for CBD for myself, the very first thing I noticed had nothing to do with the herb’s impressive properties.

Instead I was shocked by the sheer number of companies selling CBD these days. It’s huge. and yet, despite all the options out there, it was extremely difficult to find a product that met all my standards for quality, potency and purity. When I couldn’t find CBD products I truly believed in, I decided to formulate my own – and that’s how Vital Plan Select was born.
Here’s what set us apart.

We Take This Personally

Braden and I didn’t set out to build an herbal supplement company. After suffering a health crisis in my 40s that nearly cost me my medical career, herbs helped me in ways that conventional medicine couldn’t. I learned to develop my own formulas out of necessity, and when I saw how they changed my life, I knew I had to share them with others facing similar struggles. It was a calling, and one that my daughter – who has a degree in entrepreneurship – helped make a reality.

We Offer Support First

For us, offering you the support you need to live your healthiest life takes priority over selling you a product every time. Yes, CBD and other herbs are amazing, and we think you should take them regularly. But other lifestyle factors such as diet, exercise, and sleep are just as important, and our team of health coaches, yoga teachers, medical advisors, and (of course) herbalists is here to help with information and education on all of the above — and they can answer your herbal questions, too.

We Know Transparency Builds Trust

Many supplement companies don’t do third-party testing with reputable labs to ensure that what they say is in the bottle is actually in there. At Vital Plan Select, all of our products contain only the highest quality ingredients sourced and manufactured from trustworthy partners, and each batch is tested using third-party, ISO-certified labs to confirm potency and contents. And I don’t expect you to take my word for it: All our Certificates of Analysis (COAs) — the official reports of our lab test results — are posted on this website so you can see for yourself.

We Believe Business Should Be a Force for Good

That’s why we’re also honored to be a B Corporation®, a certification which recognizes companies who meet the highest standards of social and environmental performance, accountability, and transparency. We’re also a proud member of Pledge 1%, a global movement of companies committed to giving back 1% of their equity, profit, product, and/or employee time to their communities.

Ultimately, Vital Plan Select is the epitome of everything I demand from an herbal supplement company — for myself, personally, and for all my patients and clients. I hope you love and trust our products as much as I do, and that you’ll join our growing, global community of people who are taking control of their health and forging their own personal path to optimal wellness.

To your health,
Bill Rawls, M.D.
Medical Director
Vital Plan

We are proud to be part of

Certified B Corporations are a new kind of business that balances purpose and profit.

EWG (Environmental Working Group: traduction: Environmental groupe de travail)

pledge 1% is an easy way to leverage a portion of your future success to support nonprofits in your community.


Have a question? Call us 800-951-2414
Free US Shipping on Orders Over $50
Contact Us