The efficacy. Between the oil and the muscle rub my [occasional] pain feels significantly better and I feel more relaxed. I like that I don’t have to take [other remedies]. Also it seems to have reduced my tension headaches/ migraines . . . Didn’t realize that till just now.
I like how researched the product seemed to be based on the videos I watched. I liked that it was full spectrum and gave a dosage per serving – not just the whole bottle.